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Indian men and women are embracing the ‘stay fit and stay healthy’ lifestyle. “Men and women in the age group 25 to 35 are the biggest buyers of activewear. Women lead the market with a 60 percent share in this segment,” shares Shruti Behal. Jiggy Goerge states that there are more activewear brands for men and therefore the sales are higher. “However, there is so much potential for women activewear brands and with Just F, we are addressing this vastly under-serviced segment.”Activewear is not limited to gym and yoga studios, people are comfortable in wearing them for a quick catch-up with friends or hit the cinema theatre late at night. Apart from evergreen tees, track pants, joggers and tights, the segment is witnessing the emergence of new trends like sports bras paired with tights and jackets, similarly, crop sweatshirts paired with joggers/tights.“The key drivers that will outcast other categories would the influence of international fitness workouts such as bringing franchises of international gyms like Physique 57 (Barre Workout), decoding fitness futuristic fabrics that will optimise ones daily fitness routine and celebrating fitness events such as International Yoga Day. These realisations will bring a greater degree of acceptance to the market for activewear,” says Sunishka Goenka.

Commenting on the launch of Mufti’s footwear collection, Kamal Khushlani, Founder & Managing Director, Mufti said, “With the current estimated size of Rs 34,400 crore, the footwear segment is expected to grow over Rs 55,400 crore in the coming five years. The expansion into the footwear segment is a part of the company’s vision of becoming a Rs 1,000 crore brand on MRP in the coming 3 years. Our footwear collection carries forward our brand ethos and our promise of bringing quality products that comprise of style in the markets. Our primary focus continues to be on delivering more value to the customer with our products as we begin to expand into newer categories.”Nitin Mohan, Co-founder Director at Blackberrys?said, “We are committed to developing a ownership and entrepreneurial brand culture at employee level as it’s pivotal for the company in achieving its long-term objectives. As part of the accelerated growth plan, Blackberrys is focusing its HR initiatives on talent development and performance management.? The company plans to launch its new office very soon in Gurgaon, reflecting the collaborative work culture and with a young & fresh look and feel.”three years, while we took twelve years for the first 100. This demonstrates accelerated customer demand and V-Mart’s ability to translate that into all-round value creation.”

The company, which operates 80 stores in Tier II & III cities in eastern and northern India, is expected to close the current fiscal with a turnover of Rs 420 crore.The rare tattoo designs based on four themes:?a classic bestiary of Insects & Animals, the signs of the Zodiac and the Chinese horoscope, vintage designs with Eagles, and the subtle art of Calligraphy?can now be perfected on Berluti’s original and globally renowned Venezia leather. The noblest of all leathers, only Venezia leather sustains the creative audacity of Olga Berluti’s vision of art.Athleisure is possibly one of the biggest trends to have hit the discipline of fashion retail till date. Think of women wearing yoga pants for a night out after work. There are CEOs donning yoga bottoms to board meetings. While some have downplayed the rise of athleisure as a passing fad, a sizable number of industry reports seem to indicate otherwise. Athleisure reflects a lifestyle shift, a growing trend of fitness consciousness that view athletics not only as a hobby but also as an all-around lifestyle. Hence, this relaxed standard of clothing has naturally emerged as a new segment that is progressively been preferred over casual wear.Athleisure is possibly one of the biggest trends to have hit the discipline of fashion retail till date

Going by the practice and principles of yoga, we believe one should wear clothing that allows easy movement, is comfortable and also naturally breathable. It should almost be like a second skin because yoga requires ease in movements. Most sportswear categories make clothes using plastic materials like nylon and polyester. The garments are often tight and restrictive and loaded with chemicals. As a yogi, ideally one should makes choices that support the environment.Yoga wear is a sub-category of active wear. In the west, people are already well equipped with wardrobes for different activities and occasions – whether it’s gym wear, ski gear or yoga wear. Unfortunately within active wear, yoga wear has been loosely defined.Activewear is utility clothing, which boosts the physical performance and eases body movements, as it enhances comfort while engaging in fitness and sports activities. Technical performance is the core to an active apparel.
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